Being an internet user whenever you need any information you write the query on the search engine and press enter. The users usually visit the sites that are at the top of the list. The reason users prefer to visit the top sites is that they believe those are more relevant to their search. The website that is at the top gets more visitors, and you always wonder that why the site at #1 ranks better than the others.  Well, it is because of the powerful marketing technique SEO. It stands for search engine optimization.

 

Search Engine Optimization:

As a matter of fact, the search engines are not humans. They are not able to enjoy the movies and the beauty of a cool design. But yes, they have the artificial intelligence to check that whether the website you have created is according to the algorithm and rules it has provided. Search Engine Optimization or SEO is the technique that helps the search engines to find and rank your website. To get the better rankings in the search engine, you need to drive traffic, and the search engine optimization is what it does for you.

Why Does Your Site Need To Be Optimized?

Well, we all hear the term search engine optimization. And you always think that why I have to be higher in the ranking on the search engines. Think from a visitor’s perspective, when you search something on the web you prefer to visit the top few sites. Yes, this is exactly the reason you should get the better rankings in the search engine. If your site would be in the top few queries, then you will get more and more visitors. So the search engine optimization is the set of practices used for the increased visibility and relevancy of a site in the search engine rankings.

Types Of Search Engine Optimization:

There are two types of search engine optimization. One is a "good type" while as the second is not "so good type." Let’s take a brief at look at these two types of search engine optimization:

·       White Hat SEO:

This is the best and most common type of search engine optimization. It refers to the techniques and practices that are according to the search engine guidelines. It means that it is the approved type of technique that does not involve any kind of foul play. In white hat SEO, you focus on high-quality content and other things asked by the search engines. However, the white hat SEO gives you slow yet long-lasting results.

·       Black Hat SEO:

 

The black hat Seo takes advantage of the weaknesses in the algorithm of search engines. In simple words, it is the use of techniques that are not according to the guidelines provided by the search engines. You may get the fastest results, but they will not last long. White hat Seo mainly focuses on the search engines and not the audience.

Ref: https://www.klikko.dk/seo