We can say, the twinkling stars beside the Restaurant name were never such important before! Unlike earlier, today every diner looks for ratings and reviews. For instance, on the no cook Sundays, most of the people search “Local Restaurant Reviews in the United States” on their smartphones or over the web before deciding where to go! If you’re a restaurant owner, remember, it’s not enough to be good at the taste, it’s a way to go beyond the kitchen and engage online with the customers, look after your business reputation and check what the customer is saying over the web.
The Harvard Business School study says-
- One star rating increase can lead to 9% revenue increase.
- Half star improvement on 5-star rating makes it 30-49% more likely that a restaurant will sell out seats during peak hours.
- 68% of the restaurant owners in the US manage and monitor reviews on multiple sites actively.
- 57% of the consumers say they tend to avoid the business with negative ratings.
As per e-Marketer, 88% of internet users read online reviews in order to determine the quality of a local business, every dinner can be an online critic and may be the reason behind your spoilt business reputation!
Everyone is trying to do something to excel or at least be competitive. It is not just limited to Breakfast and Dinner Restaurant reviews, we have many questions which cannot be stated with just a star. Log on to the review sites and get sorted with your queries, get detailed reviews, be it service specific, ambience related, the staff cooperativeness and anything you wish to check out or ask.
Whether you are a business owner or a customer, reviews are always a game changer!