Due to Infiniti dealers retreat, some parts of Zhejiang, some owners can not enjoy the normal after-sales service. This news came out, will be quiet for a long time Infiniti, once again pushed on the cusp. Although Infiniti then made an official response, said the problem has been resolved, but the contradiction between its manufacturers and dealers once again become the focus. Sales growth slowed down, the introduction Sensor of new products slow, too few domestic models have also become the industry dealers suspected of the main reason for the intensification of conflicts.
Because the dealer back network, Wenzhou, Yiwu two more than 100 Infiniti owners can not enjoy the brand commitment to maintenance content, had to drive hundreds of kilometers to other cities to solve the maintenance problem. Infiniti on the matter made an official response, said the manufacturers have been introduced to solve the Wenzhou, Yiwu owners of the two places after-sales service problems, and is in the two places to build a new authorized dealers, the new store is expected by the end of 2017, 2018 officially opened and provide Related services, in addition to Zhejiang, Infiniti in Shanghai, Jiangsu, Shandong and other places have different dealers on whether to continue Fuel Rail Pressure Sensor to operate its brand franchise stores lose confidence. Dongfeng Infiniti said that in the first half of 2017, there are already 60% of dealers to achieve profitability. Compared to 2016 the same period, the whole network 64% of the dealer profitability has been greatly improved. However, this does not mean that the Infiniti dealers and manufacturers of the contradiction has been eliminated.
In the industry view, Infiniti dealers and manufacturers of contradictions intensified, and its sales growth slowdown is not unrelated. In China's luxury brand market, the German three strong Audi, BMW, Mercedes-Benz carved up 70% of the share, so the second echelon of luxury car brand competition between the more intense. Infiniti sales on the slow, in the final analysis is the lack of competitive products. Compared Temperature Sensor with other brands, Infiniti's product line is not rich. At the same time, Infiniti's new car import speed is also lagging behind many competitors.
In the Infiniti's 100,000 sales target, domestic models to reach more than half. 2014 and 2015, Infiniti Q50L and QX50 has made, but since then, Infiniti did not introduce any models made. Among them, the domestic Q50L 2.0T only provides a power choice in the major luxury brands have introduced a variety of power models to choose the case, the competitiveness of slightly less than.
Although the current Infiniti sales models in China a total of ten, but its real product only take the domestic models QX50 and Q50L. Data show that from January to July this year, domestic models Q50L and QX50 cumulative sales of 15,292 (an increase of 9%), sales accounted for Speed Sensor over six percent, to maintain sales of the main position. In recent years, Infiniti has repeatedly encountered a large area of recall events.