Own brand car performance far more than expected, because the product structure is optimized, product quality steadily improved, technological innovation is also growing. In the positive progress Sensor at the same time, we must also see the current lack of self-brand cars. China car prices only around their own brand positioning, down to earth, do a good job every product, over time, a long time for the power, can promote the brand uplink.
Has not been recognized by the independent brand car to achieve a 'counterattack.' The Product structure is optimized. Own brand car enterprises from the supply side to start, timely adjustment of product structure, to seize the SUV and MPV two market segments. Analysis of sales data is not difficult to find, in the top 10 list of SUV models, independent brands have accounted for 6 seats, and in the top 10 list of MPV models, independent brands occupy 9 seats. At the same time, Harvard H6, Chuan Qi GS4, Po Chun 560, Changan CS75 and a number of SUV-based 'star models' to become the mainstay of the contribution of the enterprise sales. Among them, Harvard H6 in November hit a single month sales broke 70,000 good results, Chuan Qi GS4 also surpassed the 30,000. In contrast, the joint venture, due Fuel Rail Pressure Sensor to slow market reaction, long decision-making time, and the introduction of the need for the process, the products demonstrated by the ability to quickly launch, significantly behind its own brand.
Product quality steadily improved. For a long time, independent brands give quality and low price, cottage plagiarism, only in the low-end market foothold. But after years of accumulation and development, and now many independent brands of new models, whether in the design, or the inherent quality, not lost in the joint venture brand. 21 in the average above the mainstream car brands, there are six Chinese independent brand finalists, accounting for up to 30%. In accordance with this rate, to 2018, China's own brand in the new car quality and international brands are expected to keep pace
Increased technological innovation capability. No technical innovation, it is difficult to have a breakthrough on the product. At present, Changan, Guangzhou Automobile, Geely and other car enterprises have established a complete research and development capabilities, and in a number of core technology areas to achieve a breakthrough. To Changan Automobile, for example, the company not only in China, the United States, Britain, Italy, Japan and other countries to establish a global R \u0026 D system to achieve 24 hours of continuous collaborative research and development, but also established Changan Automobile R \u0026 D process system and product test verification system. Among them, after six years of independent research and development Throttle Position Sensor of the blue whale 2.0TGDI engine, has passed the national 863 project experts acceptance, breaking the foreign engine in more than 2.0L advanced gasoline engine product monopoly position.
In the positive progress at the same time, we must also see the current lack of self-brand cars. As the original brand itself from the low-end cut into the market, in the minds of consumers to form a low quality and low price image, brand premium capacity is so weak, so that the same configuration of products, independent brands are often much lower than the joint venture brand price. The problem is that it also makes its own brand in the high-end when difficult. To change this passive situation, enhance the brand 'gold', independent brand car prices not only to strengthen the brand self-confidence, but also to 'and line and adhere to' patience. Because the formation of any well-known brand, are a lot of details of the cumulative accumulation of long-term results, like 'a hundred years of educating people', would like to overnight fame is not realistic. In fact, Mercedes-Benz is also Pressure Switch after more than 130 years of precipitation and temper, it became today's highly respected luxury car brand. Therefore, as a latecomer, the Chinese car prices only around their own brand positioning, down to earth, do a good job every product, over time, for a long time for the power, can promote the brand uplink, really surpass foreign brands.