How many times have you heard that the Baby Boomer generation is a force to be reckoned with?
Not just a population force but a retail force as well.
I'm not so sure that I completely trust internet statistics.
But, for the sake of argument, let me tell you that I read that every seven seconds someone turns 50 years old.
It appears that there are now 76 million Baby Boomers in the United States.
The potential for profit and growth from this group is enormous.
I think it is safe to say that Boomers are in command of today's buying decisions.
According to Rick Adler, founder of The Senior Network:
"Simply based on population growth trends, if a product is marketed to the 50-plus audience and maintains its market share, it should increase in sales by 35 to 50 percent in the next 20 years.
Conversely, a brand targeted at the zero to 50 age groups will be flat in sales."
So, is anyone really and truly marketing products directed at the uniqueness of our Baby Boomer generation?
I think so and I think I found a handful of products that are so damn creative that I need to share them with you.
Think about some of the unique needs that Baby Boomers have that can to be targeted.
We are getting older and our bodily functions are not as solid as they were in our youth.
Even though our generation is the healthiest and most active ever, we still have to accept the fact that it is impossible to stop the effects on our bodies brought on by the march of time.
Even though we eat healthier, understand our physiologies better and have developed preventative drugs, vitamins and nutritional supplements to build our immune systems we are not as agile and spry as we once were.
Even though we run, do yoga, and work out we are not as physically strong as we once were.
Arthritis may be creeping into our bones and we may even have sporadic incidents of incontinence.
Sometimes we lose focus on what we are doing and we have a greater tendency to forget things.
These thing suck but they are a reality must live with.
So, the opportunity exists to market products that help Baby Boomers retain our youth but in a dignified manner.
I scoured the internet and found plenty of products being marketed right now that fit this bill.
You may not be aware that they are out there because they are not being manufactured by the big corporations and there aren't huge marketing campaigns plastered all over TV and the internet.
You have to wonder why.
Well, over the next few days I will share a few of my favorites.
Hopefully, you will find something that fits a need in your Baby Boomer life.
Let's get right to the heart of the Baby Boomer enigma: FUN !!!
I am young at heart and still love to take risks, live life to the fullest and challenge myself to do things that I loved in my youth.
I ride a motorcycle and have for years.
My current bike is a big, brawny, two wheel, powerhouse cruiser Honda VTX 1800.
If you are not careful it will throw your ass off.
This is a bike young men dream about.
This is a bike that could easily hurt a Baby Boomer.
Someday, this bike will be too much for me to handle.
So, what's the alternative if you can't get the "riding" bug out of your system?
How about riding a motorcycle that's not really a motorcycle by definition.
Today's Perfect Product for Baby Boomers:
The Can-Am Spyder
There is nothing better than cruising back roads, leaning into winding "S" curves with your knees in the breeze, the sun shining on your face and the smell of pines and pastures melting through the miles.
It's something you just can't experience driving in a car.
What if you could have the best of both worlds?
Introduced in 2007, the Can-Am Spyder is a three-wheeled motorcycle manufactured by the Canadian firm, Bombardier Recreational Products.
Here is a viable, sporty option for Baby Boomer motorcycle lovers.
A Spyder is not your traditional motorcycle.
I'm sure you have seen old guys on modified Harleys with three wheeled "trikes."
That's a pretty cool way to keep riding even as we get older.
But these 3 wheel "hogs" are normally big, bulky and built around Volkswagen engines.
What they offer in safety and convenience they give up in sportiness and maneuverability.
The Spyder, on the other hand, is a completely different configuration that does what a "trike" can but with a modern twist.
Spyder isn't a trike, in the traditional sense, because it sports two wheels in the front and a single rear tire.
In fact, it looks like a backward tricycle.
Beyond that, it has a motorcycle-style engine with side pipes, a windshield, handlebars and an assortment of hard bags for storage.
If one goes zipping by it really looks like a traditional motorcycle.
You sit on it like a motorcycle and you throttle it like a motorcycle and most importantly you feel the power the engine underneath your butt, the wind in your face and you can catch the bugs in your teeth.
But one thing you won't find on it is a kickstand.
It doesn't need one.
Unlike conventional bikes, a Spyder remains upright when not rolling.
And the technology just adds to the enjoyment and comfort of riding.
The Spyder chassis has a mixture of motorcycle and ATV technology.
The frame is a Y-shaped cradle with dual A-arm suspension and a single rear shock.
Most models feature stability and traction control as well as power steering, a six speed transmission and even a reverse gear.
This makes the Spyder ultimately manageable for any Baby Boomer.
And depending on your riding style you can choose from different sport and touring models.
So, if motorcycle riding is still in your blood but you are concerned that you are getting a little too old to handle a conventional bike then take a look at a Can-Am.
It may be considered just a little unconventional still among the biking community but it could be just what you are looking for if you can't shake the urge to "keep the shiny side up."
I test drove one at a bike show and I really liked the way it felt.
It does take a little getting used to but the overall feel and experience is completely "motorcycle."
Some of my Baby Boomer friends have already taken the plunge and bought models for themselves.
These are "died in the wool" Triumph and Harley folks who never thought they would ride anything else.
They love them.
They have already begun to modify them to fit their personalities.
That's what us "bikers" do right?
If you already have a Can-Am Spyder let me know what you think about it.
If you are thinking about getting a new bike, I suggest you check them out.
Tomorrow, we'll talk about a couple more products that are perfect fits for our Baby Boomer lifestyle.
Until then, if you found my blog funny, interesting or even helpful I bet your friends would to.
It's easy to tell them about it.
Forward it on to them or just email them my blog link at www.survive55.com.
It would be great if you told everyone you knew about Survive55.com.
The more Baby Boomers we can help, the better place we make this world !!!
Thanks for joining me..........................................................