It is already established that your website needs Search Engine Optimization, or SEO, especially when you plan to reach out to people online. However, there are still hesitations in getting SEOs and these usually come from small businesses.
Although their apprehensions are valid, an SEO is still worth investing in especially when you want to grow your business. To make it simple, SEO does the trick when you want your website to rise above a lot of other websites that are related to your topic/product/service.
However, SEO can be more complex than that, but since you are a small business, you can make do with learning the techniques by yourself. There are a lot of guides on how to do it on the web and the list below gives the basic things to help you get started.
1. Create a Local Page
First and foremost, you should have a local business page. You should have one for each of the more popular search engines like Google, Yahoo!, and Bing. This is quite easy because you just have to fill out necessary information about your business.
If you skip this step, you might not be able to be found on other search results. You can start by setting up in local listing sites like Yellowbook, Facebook, and Google. Make sure that when you create a local page, there should be a descriptive write-up about your business and some photos so that customers will understand your business more.
2. Place your website in the appropriate category
To make you more accessible for search engines, you should be able to put your business in the appropriate category. You can be classified in more than one category and this is much better because the search engine will better understand what your business does and it can link you to other searches immediately. Take note that some search engines do not display businesses that are not categorized.
3. Optimize your website
Now that you have done the search engine basics, it is time to build on your customer interaction. Once someone enters your site, they are classified as leads. Leads are of no use if they do not bring in sales to your company and to make them convert to customers, your website has to entice and persuade them. By optimizing your website, it implies that you have informative content that is worth reading. They should be written in the most persuading way possible if you want your lead to buy from you.
4. Make yourself accessible to online users
You may have a website, but if it is unresponsive to customer inquiries and requests, then it is pointless. Once customers leave reviews and questions on your site, it means that they already took an interest in your business. You should be able to reply as immediately as possible so that they are encouraged to patronize your business.