Setting Up an Online Business Is Easier Than You Think For some baby boomers, retirement means an opportunity to start their own business, and thanks to the Internet it’s now easier than ever to get up and running. With an Internet based business your start-up and running costs are low because you don’t need to rent premises. Your annual costs could be as low as a couple of hundred pounds, which is a much more attractive proposition than paying high rents for office or other commercial space.
What Type of Business Can You Run Online?
You have a wide choice of options. Popular choices include selling new or used goods on eBay, Amazon or Etsy, setting up as a consultant, selling your own information products, or collecting commissions by referring visitors to the vendors of useful products and services that you promote.
When you use a platform like Amazon, eBay or Etsy you won’t need to run your own website, but for other ventures, a website will be crucial for your success.
A website is super simple to set up. Register a domain name, choose a web host, and then install a content management system like WordPress. Once you’re up and running, pick out a theme to set the style of your site the way you want it and then start creating your content.
Choosing Web Hosting
Every website needs a good web host and there’s no shortage of hosting companies to choose from. Before you select a web host, you should research your options because a poor hosting company can ruin your new business in no time at all.
Google and Bing demand fast websites and if your host is slower than a tortoise with a limp, the search engines will penalise you, sending you way down in their ranking index and out of sight of potential visitors.
The best web hosting companies guarantee fast page load speeds, as well as providing automated site backups and protection from hackers.
Working with Payment Processors
When you sell products and services from your own website, you’ll need to sign up with a payment processor so you can take payments from your customers. PayPal is a good choice, but they aren’t the only game in town; other options include Amazon Payments, Stripe, and Google Wallet.
These processors are simple to sign up with and have easy integration with WordPress.
Setting Up a Mailing List
Successful online businesses strive to capture the email addresses of their visitors. When you can contact potential customers directly, you’ll have a better chance of convincing them to use your services or buy your products.
Mailing list services provide a hassle free way to collect email addresses and set up marketing campaigns. When you’re just starting out, you could make use of MailChimp, who offer a free plan for lists of up to 2,000 subscribers.
Choosing to run an Internet based business gives you the opportunity to earn a useful income and make your retirement comfortable without risking a lot of capital in the process. Setting up a website is straightforward, and you’ll find a wealth of excellent information online that will help you drive visitors to your new business.