There are plenty of settings and styles available that don’t look very bridal at all, meaning that they can be worn on any finger as a beautiful accessory. In this article, we’ve taken a closer look at several things you need to know before making a diamond jewellery purchase.


1.     Do your homework
The most important piece of advice we can offer you is to do your research and ensure that you understand the 4Cs (colour, clarity, cut and carat). Colour can range from yellow to colourless; clarity is graded on the presence of any flaws; cut refers to the shape of the stone and the amount of light it reflects; and carat refers to the weight.

2.     Do consider the experience
The process of buying a diamond ring can be as different as the person buying it. You can go to a high-end retailer for that luxe experience, but you’ll be paying through the nose for the stone. You can go to a big name chain jeweller, which is more affordable for the same quality. Or you could even consider an online retailer if you’re brave.

3.     Don’t fall for a fake
Generally speaking, there are two main tip offs to look out for when spotting a fake. The first is weight – cubic zirconias (which are often used as fakes) are heavier than real diamonds. The second is colour – a fake will send out more of a rainbow of refracted light. But it can still be difficult to spot a fake without much experience.

4.     Do spend on the stone
Although jewellery trends change all the time, the diamond itself is going to last forever. Once you’ve established your budget, put as much of it as possible into the stone – you can always change the setting if it goes out of style or your tastes change. At the end of the day, the nicer the stone the more it will be appreciated for years to come.

5.     Do consider stone trends
When it comes time to actually choose a diamond, consider current trends for the shape. In the last few years, oval-shaped cuts have been growing in popularity. Pear-shaped cuts are also quite a wise investment, as they give the appearance of being bigger than they actually are. Marquise shapes are also coming back into popularity.


Whether you’re buying a diamond ring to propose to your sweetheart, to celebrate a milestone anniversary, to gift to a loved one (such as a mother or sister) or even to spoil yourself, we hope that the information provided above has enabled you to make an informed choice. If you’re still nervous about the purchase, bring along someone who’s bought a diamond before.