If you’re looking for a promotional item that’s a little out of the box, you might like to consider personalised stubby holders. They are commonly used to keep cans and bottles cold for longer (as they’re made from insulating materials) and to prevent our hands getting cold when carrying around a drink. Many businesses, however, wonder about the advertising impact that such a gift has on their customers. We’ve taken a closer look at this here.
- Incentive to Use
As we’ve already briefly touched on, the main purpose of these holders is to keep beverages cold for as long as possible. They’re also used, to a lesser extent, to keep our hands from getting slick with condensation. What this means is that people have an incentive to use this gift, whether they’re enjoying an ice cold beer or a frosty can of soft drink. No one wants their drink to get hot, particularly in the height of summer, so the possibility of keeping it cold is highly tempting.
- Develop Brand Recognition
With the holders being used regularly, you’ll find that they’re quite easily able to continually develop recognition for your brand. Every time someone pulls the item out, they’ll be faced with your logo and/or marketing message. This will remind them of where they received the gift in the first place, as well as help them to associate good feelings with your brand (as they’re appreciative of the thoughtfulness of your gesture).
- Used in Several Applications
Also consider that personalised stubby holders can be used in a variety of applications, which can help to increase brand impressions to people beyond the initial recipient. Whilst many people use these items in their homes, they can also be used in other places, such as: the local pub, a friend’s house, the beach, the park, the swimming pool, driving in the car, whilst on holidays, and so on. Their versatility in almost any location means that they’ll be carried around by the recipient.
- Care About Customers
These sorts of gifts show your customers that you care about them and their needs. Instead of choosing any old promotional gift, such as a pen or a mug, you’ve chosen something that your customers need and will appreciate. Customers like to know that you care about them and their wellbeing – it generates fuzzy feelings that they associate with your brand, making them more likely to shop with you in future.
- Range of Options to Choose From
Finally, there is a range of different stubby holders on the market, ensuring that you can pick the one that you think best complements your brand and that you think your customers will like best. Some of the more popular options include: photo, flat pack (which pop out when in use and fold up flat when not in use), footy jumper, zip up and safety vest. You can even find options specially designed for cans and others specially designed for bottles and even carton size beverages.
If you’re interested in adding personalised stubby holders to your marketing campaign, we hope that the information provided in this article has given you a better idea of the impact they’ll have on your customers. At the end of the day, this is a gift that people are likely to hold onto for many years to come, ensuring multiple impressions. There are a variety of holders to choose from, each with attractive graphic options that will make you really stand out.