Every business that is operating with a digital footprint, must be having a web site as well. Having a website means you must also have a strong search engine optimization for it. The idea of getting your site in the top results of a search query is what defines search engine optimization. The basic idea when we decide to operate an SEO program is to get into the higher positions of search results on popular search engines like Google and Bling.

While the intense SEO programming might involve complex restructuring of the website along with some time consuming efforts, but for startups, there are some basic things that businesses can do. For the basic and initial SEO or search engine optimization settings, one does not have to partner up with a consulting firm or an expert in search engine optimization. The idea is to get a few basic things straight and then see how well your SEO can begin. The blog today is going to talk about some of the basic things one must know when it comes to search engine optimization and its customized settings.

Monitor Your Current Standings:

You will not know the results of your SEO efforts and the kind of working you have to do unless you do not have the knowledge of your current standings. For example, if your site is standing on number 3 of the search results, you will have to do less of the working as compared to if your site is standing at number 57. So your current positioning of the site plays a vital role in determining the depth of search engine optimization you have to perform in order to get your site across towards the top results page on Google or other search engines.

Think Of Unique Keywords:

The search engine optimization has only one trick and that is the keywords and content. If you have the right keywords and they are unique, then your site will automatically come up amongst the top results. If your keywords are not relevant or your content is plagiarized, then your website will obviously be ranked much below in the search results. You can download some amazing tools to get assistance in determining the right keywords for your website’s search engine optimization. Keywords and content are the basic elements of any strong search engine optimization.             

Linking Your Site:

There is no other basic way to improvise on SEO for your company than to integrate your website links on all the platforms you are present on. Redirecting as much traffic to your website will improve your search engine optimization and the ranking of your website very easily.


A sitemap is a layout or a sketch of your website. Just like a map, it guides users to the pages and the type of information on those pages. So that the users can ultimately go to the page, which is the most relevant to them. Another function of a sitemap is to allow Google and other search engine algorithms to pick up pages quickly which are relevant to the search query.

Author Bio:


The blog is posted and written by Jacqueline Smith. Jacqueline likes to help students and professionals around the world by helping them answer their queries, when they ask- Write my essay. She also works as a website developer for a firm in Canada.