When you’re trying to make a splash in a competitive industry, whether you run a retail store or an office of some kind, ensuring that your home is constantly in the forefront of your customers’ minds is a must. The only way to achieve this is by branding as many different items as you can with your name – custom printed ribbon could bejustwhat you have been searching for.
- Used in Packaging
One of the best things about ribbon is that it can be used in your packaging, adding a creative flair and a pop of colour. You could use them to seal paper bags closed, to secure boxes together or even to embellish gift vouchers. When your customers leave your store, everyone they encounter will be exposed to your branding.
- Used in Displays
Does your store or office have special displays set up at different times of the year (such as Christmas, Easter or the end of financial year)? If so, ribbons incorporated into your display to continually broadcast your branding without it being overwhelming. In some cases, customers may not even be consciously aware of what they are seeing.
- Complement Branding
The great thing about custom printed ribbon is that it is available in a wide variety of colours, from pinks and purples through to blues and greens. This ensures that you can match your brand colours as closely as possible (samples are generally available to ensure that you can get as close a real-life match as possible).
- Range of Sizes
Ribbon is also available in a wide range of widths and lengths, ensuring that you’re able to get the best match for your needs. The range of available widths includes: 6mm, 13mm, 19mm, 22mm, 25mm, 32mm and 38mm. Depending on your supplier, the maximum length is generally around 110mm (multiple rolls can be ordered).
- Custom Designs
There are a number of ways that you can customise ribbon to best complement your brand, from including your logo to using a specific font that you use all the time. Simply contact your supplier and they will discuss with you what is and isn’t possible in terms of the limitations of the equipment they use and the product you have selected.
As you can see, there are a number of advantages to using custom printed ribbon as a part of your branding and marketing scheme. To ensure that your efforts are successful, however, you need to ensure that the ribbon you have selected is of high quality and that your branding on it is clear. Fortunately, there are plenty of reputable suppliers out there who can assist with this.