In 2017 it is beyond doubt that eCommerce is the industry on the rise. Last year alone, over 53 percent of all internet users bought something online and although these figures are still far from the income of the traditional retail sales, it is definitely something to look out for. This makes it quite attractive to the newcomers, but creating your own website is far from simple. With this in mind, here are few tips for creating your first eCommerce website from scratch.
Behavior inspired design
While a surprisingly large number of people believe design should be something intuitive, you would be surprised just how specific are the last surveys on the overall online behavior. For example, there is an information of 400 pixels from the left edge of the website, being the area that receives by far the most viewing time by desktop users. With this information in mind, it would be outright reckless not to utilize this space for the most important message you want to convey, such as a call to action or contact info.
Find the right name
It is also extremely important that you manage to register a domain name that your clients will find interesting or easy to memorize. Choosing such a name, however, is not an easy task. First, you need to avoid those which could turn out to be difficult to memorize (names with numbers or hyphens). Furthermore, you must say these names out loud along with their extension in order to avoid them sounding unintentionally inappropriate. A fine example of this would be ‘IT Scrap’, which turned out to be itscrap.com or ‘Who Represents’ which ended up being whorepresents.com. In the very end, make sure that the name you want to take is available.
Payment gateway integration
Another thing you need to pay closer attention to is the integration of various payment gateways. You see, if a potential customer likes your offer enough to buy from you, but finds that you don’t support their preferred payment method, they are more likely to go someplace else. Of course, it would be impossible for you to integrate every single payment gateway out there, but you need to address at least some of the most popular ones. We are talking about Authorize.net, PayPal, SecurePay.com and some other, similar giants of the industry.
Organize your product page
Last, but probably the most important is the fact that 47 percent of all your audience heads straight for the product page since, after all, this is what interests them the most in the first place. If they don’t like what they see there (offer- or design-wise), they most likely won’t even bother with the rest of your website. This is why you need to make your product page easy to navigate by adequately categorizing items you sell and by putting all your most popular (or most interesting) products at the very front. All of this can give your website’s overall user experience (UX) a powerful boost.
Even though creativity is highly encouraged, when it comes to the design that gives the optimal ROI there is no room for spontaneity. The latest research findings yielded some of the most unexpected yet incredibly useful results and it would be outright irresponsible to ignore them once you become aware of their existence. Keep in mind that the above-mentioned four tips are no more than a tip of the iceberg of all there is about creating a successful eCommerce design. For those willing to learn more there is no end to possibilities.