It is impossible to make a precise recipe for business success. If such a thing was possible, everyone would be a millionaire. On the other hand, running a business was never supposed to be a walk in the park. The closest thing you can come to this recipe is to say that the main factor for reaching your goals lies in good communication. Why? Well, there are many reasons and here are some of them.

Enhancing Diversity


A lot of business owners make a mistake of believing that a perfect team consists of their favorite employee multiplied several times. This, however, is as far from the truth as it gets. What good is it to have several people that excel at same skill on a single project? It would be much better to hire staff members which can complement flaws of others with their strengths. This is why the key to building an efficient team lies in diversity.

Unfortunately, diversity has its drawbacks as well. When two individuals have different strengths, these differences seldom come alone. This makes it impossible for team members to make a proper assumption about intentions, plans, and goals of others. The solution is quite simple. It lays in open and direct communication. You see, the important role of a manager in this situation would be to explain to each and every one person on the team that if they want others to understand them, they need to tell them exactly what is on their mind. Always remember that you should also learn new things all the time, so it would be wise to consult a business resource concerning employee management, once in awhile. It will surely help.

Innovating Communication


The most important thing you need to realize is that words aren’t the only tool of communication. In the modern office, people convey messages through images, files, and video content. The best way to enhance the way people interact is by creating a reliable intranet network. You need to make sure that in the moment of inspiration, communication runs smoothly. Another task of a manager is to provide utmost confidentiality of sensitive data. Both of these goals are a reason enough to create an internal network.


In a corporate world, there is a common misconception that information goes in one direction – bottom up. In other words, too much attention is given to the monitoring role of a manager. Still, a proper administrator should always send an invaluable feedback. This means pointing towards errors made in a constructive (non-judgmental) way, but also making notice of a job well done. You would be surprised just how much can a word of encouragement mean to people on your team.

Sense of Community

In the past, a stereotypical office layout was the one with the cubicle system. Today, most workplaces tend to open their office, but is this really enough? With the pace of a modern workplace, people seldom turn their eyes from the monitor. Because of this, they sometimes can’t even tell the difference between being in a cubicle or not. By encouraging people to communicate with each other, you give them an opportunity to connect to people around them.

Needless to say, the connections on a personal level can do wonders for the overall team building and the company culture in general. Good employers of today know that employer branding for millennials is an essential part of business. It attracts like-minded workers and does wonders for the creation of sustainable work communities.

Avoiding Distraction

Although it is great for your staff to freely communicate, this can sometimes become a problem. For instance, if you have people working on different projects or tasks, there is bound to be at least some interference between them. Fortunately, there are more than few ways to deal with this. The first one is to encourage team members to use IM software like Skype or Facebook Messenger. Another method is organizing sitting order so that people working on the same task or project form clusters within the office.



In the end, communication on its own is not enough. You need other things as well, things like an engaging marketing strategy, good business plan and an honest relationship with your clients. However, proper communication can significantly improve your team’s performance, which on its own sometimes makes the difference. Therefore, although communication isn’t ‘a secret recipe’ for success, but as we said earlier it is as close as it gets.